Chester Cheetah on the BAM Awards stage with the BAM Band drumline.

BAM Awards

PepsiCo

Talent, hosts, signature moments, a hologram experience and show creative for PepsiCo’s Best Achievements in Marketing Awards.

The Partnership

It started with talent. It grew into the show.

Our role at PepsiCo’s BAM Awards began with securing the talent. Show by show, it grew into hosts, signature moments, interactive sessions, a hologram experience, the opening video and show graphics, DJs, and photography across the full program.

Talent

Talent that performs, hosts and connects.

Each year we bring a headliner to the BAM Awards: Flo Rida, Anderson .Paak as DJ Pee .Wee, and Lil Jon among them, with our DJs carrying the receptions and afterparties. Jeannie Mai and Rebecca Lowe have each hosted the show, from the opening moment to the final award. Our talent shows up for the people in the building too, with personal time for guests and PepsiCo leadership.

Flo Rida performing on the BAM Awards stage under blue light.
Flo Rida performing in the crowd at the BAM Awards.
Anderson .Paak, as DJ Pee .Wee, at the decks at the BAM Awards afterparty.
Lil Jon performing at the BAM Awards afterparty.
Jeannie Mai hosting the BAM Awards in front of the BAM Awards screen.
Rebecca Lowe hosting the BAM Awards beside the BAM Awards screen.

Signature Moments

Moments the room didn’t see coming.

  1. Montell Jordan performing at the BAM Awards.

    Montell Jordan’s surprise “This Is How We Do It”

  2. Chester Cheetah and the BAM Band drummers, legs up, on the BAM Awards stage.Chester Cheetah and the BAM Band drumline in front of the BAM screen.Chester Cheetah on the BAM Awards stage with the BAM Band drumline.

    Chester Cheetah’s entrance with the BAM Band

Show Creative

Opening the show.

We created the opening video, framing the night as the championship stage for PepsiCo’s marketing teams, and carried it into the show graphics.

The opening video: a city at night and the stadium lit in blue.
The BAM Awards banner across the stadium field.
Luka Dončić on the stadium screen in the opening video.
Lionel Messi, David Beckham, Steve Carell and fans celebrating together in the opening video.
A polar bear with a Pepsi and a Coca-Cola can in the opening video.
The polar bears in the opening video.
David Beckham in the opening video.
An epic watch party on a video call in the opening video.
A fan waving a BAM Awards flag in the stadium in the opening video.

Live Experience

A hologram guests could step into.

Before and after the show, guests stepped into the booth and appeared in the hologram, transformed by playful live filters. Special guests like Howie Mandel beamed in to talk with attendees, and Chester Cheetah came to life through hologram graphics and animation we created.

The hologram experience as built at the BAM Awards.Mockup of the BAM Awards hologram experience with Chester Cheetah.

Mockup to Build

Mocked up first, then built on site.

A guest takes a selfie with Howie Mandel, beamed into the BAM Awards hologram.
Two guests, arms around each other, talk with Howie Mandel in the hologram.

Talent Appearing

Howie Mandel beamed in live from Los Angeles to interact with guests at the BAM Awards in New York.

Guest Experience

Live Filters and Photo Ops with Talent

Photography

The whole program, covered.

Sessions, the luncheon, receptions and the afterparty, from finalists on stage to the crowd on its feet.

Guests at the BAM Awards luncheon.
Guests at the BAM Awards luncheon.
Guests at the BAM Awards luncheon.
Guests at the BAM Awards luncheon.
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