Jeezy on stage at The Big Homecoming, in black and white.

The Big Homecoming

A RareCo creation

A kickoff festival, fan festivals at the classics, and a year-round impact tour on HBCU campuses.

The Idea

Festival celebration. HBCU impact.

A festival with the energy of homecoming weekend, and a year-round commitment that carries that spirit to HBCU campuses.

We created it, built the brand, booked the talent, produced the experiences, and captured every part of it, with partners Wells Fargo, Walmart, Allstate, PepsiCo and SNIPES.

Jeezy performing over the crowd at The Big Homecoming festival.

Part One · The Festival

Where It Started

Homecoming energy, on a festival stage.

The kickoff festival in Atlanta: tailgating, food, art, marching bands, and Jermaine Dupri, Jeezy, Lecrae, Pastor Troy, Lil Duval and more. Founding partners Wells Fargo, Allstate and Walmart built experiences into the weekend.

The Red Sample on stage with the tubas at The Big Homecoming.
Pastor Troy performing with a band under red light at The Big Homecoming.
Lecrae in front of The Big Homecoming backdrop.
Jermaine Dupri performing at The Big Homecoming.
The festival crowd with phone lights raised.
Xclusive Percussion on stage under The Big Homecoming screen.

What we built: identity, stage visuals and LED loops, run of show, signage and merch, partner experiences, photo and video.

At the Classics

The festival keeps moving.

With PepsiCo on the TBH x Pepsi HBCU Tour: the Orange Blossom Classic, the Florida Classic, Morgan State’s homecoming and Prairie View A&M, with artists like 2 Chainz, Jermaine Dupri, Trina, Sevyn Streeter and Lola Brooke.

Orange Blossom Classic
Florida Classic
Prairie View A&M University Homecoming
Morgan State University Homecoming

Part Two · The Impact

All Year

Showing up where it matters, all year.

The 365 HBCU Impact Tour, the heart of The Big Homecoming: Impact Day at Clark Atlanta University, a college fair for high school students with Coach Deion “Prime” Sanders, and stops on campus with our partners: North Carolina A&T with Walmart, Florida A&M, Jackson State and Johnson C. Smith with Wells Fargo, and Clark Atlanta University with SNIPES and the Pay It Forward scholarship.

  • Clark Atlanta
  • North Carolina A&T
  • Florida A&M
  • Jackson State
  • Johnson C. Smith
Coach Deion “Prime” Sanders speaking at Impact Day in front of The Big Homecoming 365 Impact backdrop.
Students at the SNIPES Legacy Wall at Clark Atlanta University.
Students on stage at Johnson C. Smith University.
A student asking a question at North Carolina A&T.
Students and the Wells Fargo team at Florida A&M.
The Big Homecoming on the screen at Jackson State.
The Pay It Forward scholarship check presented at Clark Atlanta University with SNIPES.
A student in front of the HBCU wall at North Carolina A&T.
Jermaine Dupri talking with students at North Carolina A&T.
The band in the stands at Jackson State's High School Day.
A packed room for a fireside at North Carolina A&T.
A student at the Wells Fargo stop at Florida A&M.

Band of the Year

$100,000 for the bands.

From Wells Fargo and The Big Homecoming to the finalist bands at the inaugural ESPN Band of the Year championship, with Jermaine Dupri and our graphics on the stadium screens.

Wells Fargo and The Big Homecoming presenting checks to HBCU bands on the field at Mercedes-Benz Stadium.
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